Entrepreneurial vision, strategic business management, and proactive leadership are the three key elements that have shaped William Parris’ 20+ year career in the hospitality management industry where he was recruited and promoted through various sales management positions, ranging in size from boutique style independent properties to larger corporate brands.
During his career, William has been instrumental in the development, expansion, and management of sales and marketing initiatives, including opening five major hotels, transitioning two Starwood properties to smaller independent brands, and serving in capacities as Northeast Regional Director of Sales for SRS World Hotels and Director of Sales and Marketing for St. Giles New York, The Milford Plaza, The Avalon New York, and The Hotel Chandler.
Through William’s experience in managing sales and front-end operations for full-service hospitality operations, he brings his superior business development, client relations, cross-functional team leadership, and market forecasting skills to the table. Some of his accomplishments include: generating $2.7 million in new revenues for The Milford Plaza through efforts in promoting hotel to major international tour operators; delivering $2 million in sales by tying into American Airlines frequent flyer program; and producing $10 million in collective revenues as regional representative for 500 hotels worldwide at WORLDHOTELS. William was also nominated and won ‘2012 Sales Leader of the Year’ for Wyndham Hotel Group.
As a catalyst for change, transformation, and performance improvements, William has been credited with working in group, corporate transient, and wholesale market segments and has a proven track record of success in improving service standards, quality, and profitability.
Successful in establishing a worldwide network of industry contacts, William is also adept in providing sales and marketing services for independent hotels, destination tourism organizations, and lifestyle services companies in the U.S. and abroad. Over the years, William has been a key driver for sales, profitability, and market share gains encompassing penetrating new market niches and strengthening revenue flows during soft and strong economic periods.
William has the unique ability to build customer relationships and blend leadership skills in areas of training and motivation; global and national account management; contract negotiations; yield management, and is also known for simultaneously integrating sales and marketing needs that have consistently exceeded organizational goals in every role he has undertaken.
With accomplishments in closing deals for 22 accounts within a three-month period; generating revenues in excess of $12 million which exceeded goals by 11%; spearheading exclusive corporate program that increased market share by 20% in first year; launching start-up operations for five successful major hotel openings, and implementing two brand transitions, William is a top performing hotel industry executive who is synonymous with the word “results!”